SmugMug existed long before we put a name on it 15 years ago. Photographers have always found ways to share their passion, work, and inspiration with each other. As photographers, we have always come together, and SmugMug was born from a mission to support the community we were already a part of.

By the early 2000s, digital photography was overtaking film and tens of millions of digital cameras were producing billions of photos that needed a home. Photographers needed a place online that was tailor-made for them—a place where they could stand out, shine, and share.

So we started building—for you.

You are not our product. You are our priority. Since day one, our passion has been finding ways to empower photographers to tell the stories they want to tell, how they want to tell them. SmugMug has and always will be a community—your community. This world is ours to build together, so when you’ve told us what you needed, we’ve listened.

You are not our product. You are our priority.
You told us you needed somewhere safe for your priceless photos. We built systems to keep billions of them securely in the cloud so they’d be safe forever—safe in every sense of the word: their pixels and bytes, access, controls, and rights.

You told us your photos needed to look amazing. We built a service that any photographer, anywhere in the world, could use to showcase their photos beautifully with ease. Your stories look better here—bigger and sharper with no distractions—exactly the way you, the photographer, intended.

That was just the beginning. We’re still listening.

Millions of photographers all over the world continue to tell us what they want—what they need. It’s helped build SmugMug into what it is today: home. Today, we are home to the creators, the shutter pressers, the doers and makers. We’re home to a community that knows photography has the power to change the world. A community that knows photography is the global language of storytelling.

Most services would have you believe your stories are worth only what advertisers are willing to pay. Gone in 24 hours. Not worth the original pixels. They believe your stories are transient, disposable noise. We say #@&% their algorithms.

As technology changes the way we consume and create photographs, storytelling remains above the static: it’s a language for people, not machines. It’s utterly human.

We’re for photographers, by photographers. We just love photos. Show us yours.

Stephen Sunderland

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